Keyword Density Checker

What is a keyword?

A keyword, or a key phrase (as some call it) is the term that best defines the content of your page or post. It is the term that people type into the search box when they search for something on the web. And if you have optimised your page or post well. Then it should rank for a certain search keyword.
Before you decide what your focus keyword should be to rank for.

Ask yourself:

  • What kind of search term do you want to be discovered for?
  • What would the search query look like?
  • What words do you think people will use in search engines to find you?

What is keyword density?

Keyword density is also known as keyphrase density and they are generally the same thing. And if you are someone who works in the industry, both terms are used interchangeably. Technical definition: Keyword density means the number of times your focus keyphrase appears in your copy, compared to the total text on that page.
So let’s say you have 100 words of text and 5 of them are your focus keyword phrase. So your keyword or keyphrase density is 5%.

Why is keyphrase density important for SEO?

Many digital marketers think that keyword density or keyphrase density is not an important metric. But let me tell you that it is important for SEO because Google is trying to match a user’s search query with the most appropriate web pages available on the Internet.
And to do this effectively, Google first needs to understand what your web page is about. That is why you should use your keyword phrase, i.e. the phrase you would like to rank for, in your text. Although this usually comes naturally, many authors try to force it on readers.
For example, if you want to rank for «puppy adoption», you are likely to use this phrase regularly in your content. Not only is this a black hat SEO practice, but it can also cause Google to penalise you.

NOTE: If you repeat your keyword frequently in your copy, it becomes unpleasant for your visitors to read. This is something you should avoid at all times. After all, you need your visitors to enjoy and understand your copy well.

Where can you check keyword density?

Well, there are plenty of free online tools like Yoast SEO that check the keyword density for your copy in near real-time. But if you’re looking for some paid alternatives, try using SEMrush. Their SEO suite suits all your business needs and offers many more features to help your business grow.

What is the right keyword density for SEO?

Marketers usually recommend having a keyword density of between 0.5 and 3%, and keep in mind that for a match to be counted, all words must appear in a phrase, but the order of the words can be different.
For example, the keyword «best coworking spaces» is different from «best coworking places», although they appear as LSI keywords, which add up as a ranking factor and increase the visibility of your content for a variety of search terms.

A keyword density of between 0.5 and 3% should be an ideal target for SEO goals.

How many keywords should I use in my content?

While there are no hard and fast rules to answer many SEO questions, based on my experience, I recommend using one keyword for approximately every 200 words of text. Bottom line,
If a page consists of a single 200-word paragraph, it should contain no more than one keyword.
Also, you may be able to «safely» (i.e. without being penalised by Google) include more keywords, but approximately one keyword per 200 words of text is considered a good benchmark by the SEO community worldwide.

How to improve keyword density

If your keyword density is too low, you should use the keyword phrase more frequently in your text. You can use various tools to check your text and make sure you make it clear what you are writing about. Keep in mind that you should stay on topic and not get sidetracked.
And if your keyword phrase density is too high, i.e. above 3%, you are using your keyword phrase too often. Try to repeat your keyword less often, as your text will possibly look a bit spamm.

For example, here, the ones I have marked in red are over-optimised as they have a keyword density of more than 3%, and the ones with a keyword density of less than 1% are considered sub-optimised and are marked in yellow. Those marked green are decently optimised and our content should rank well there.

PRO TIP: Try to use synonyms, as they are a great way to avoid repetition. When planning SEO, synonyms don’t count towards the keyphrase density score, which can help you reduce the concentration of the focus keyword to keep it under control.

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